Desperados Launches December Campaign

Kayode Tokede

Nigerian Breweries has officially launched its annual Christmas campaign, with Desperados taking the lead in bringing entertainment and festive experiences to young audiences across the country.

The brand, known for its appeal among Gen Z consumers, kicked off the campaign themed Clock The Vibe with the much-anticipated Homecoming Party, setting the tone for a month of concerts and cultural events.

According to the company, Desperados is set to feature prominently at several major December events, like the month-long Detty December Fest in Lagos.

The brand is also set to join Davido’s 5 Alive  Nationwide Tour, which will take at Eagle Square on December 14, contributing to the concert’s energy and atmosphere.

Later in the month, Desperados will be part of Flytime Fest 2025, also in Lagos, from December 22 to 25. The festival will feature top Afrobeats artists, including Olamide, Davido, Asake, and Flavour, and is expected to draw large crowds to the Eko Senior Brand Manager, Desperados, Onyebuchi Allanah, stated that the goal is to create an innovative and immersive experience to connect Nigerians and bring a blend of culture and lifestyle.

Allanah said:“Our goal this December is to create experiences that truly connect with young Nigerians and the culture they shape every day. Desperados is showing up at the biggest moments of the season to elevate how we celebrate, have fun, and express ourselves. Through the Legendary Christmas Campaign, we are bringing even more colour, energy, and originality to the festive season — and with Clock the Vibe, we’re highlighting the moments that make this time of year unforgettable.

“Through its participation, Desperados aims to engage young audiences with music, nightlife, and cultural experiences across the holiday season.”