Hotel Review: A look at Radisson Blu brand

With over 1,500 hotels, across 10 distinctive brands in more than 95 countries, amid significant expansion plans, there is always a Radisson hotel near you today.

But among the exciting brands is Radisson Blu, a stylish and upper-scale offering, known for sophisticated design with Scandinavian roots, unique food & beverage, wellness, and memorable experiences in urban and resort locations worldwide, while serving both business and leisure travelers.

The brand emphasizes comfort, personalized service, and innovative spaces, operating globally but with strong presence in EMEA and Asia-Pacific, and is distinct from other Radisson brands like Radisson Collection or Radisson RED.

Of course, Africa is critical to the next phase of growth for the Radisson Hotel Group as a whole, and the Radisson Blu brand in particular, amid its emphasis on comfort, personalized service, and innovative spaces.

The journey of the brand started more than 60 years ago, and which has seen Radisson Blu become an iconic hospitality brand around the globe, including on the African continent.

Along with the luxury Radisson Collection, Radisson, Radisson Red, Radisson Individual, and several other brands, Radisson Blu forms part of the Radisson Hotel Group. The group’s journey began in 1960 with the opening of the world’s first designer hotel in Copenhagen, Denmark. That hotel, now the Radisson Collection Royal Hotel, Copenhagen, is still operating successfully.

From those early beginnings, there has always been concerted efforts to ensure that the hotels within the group set themselves apart, and deliver memorable moments for the guests.

But the Radisson Blu brand emerged after SAS International Hotels signed a franchise agreement with Carlson Hotels to manage the Radisson brand in Europe, the Middle East, and Africa (EMEA) in 1994. Initially known as Radisson SAS, the Radisson Blu brand was birthed in 2009. A year later, it became the largest upscale hotel brand in Europe.

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today, there are more than 380 Radisson Blu locations worldwide, all aiming to provide memorable moments by providing unparalleled service, comfort, and style while creating meaningful and memorable experiences.

The brand has an established presence in Africa; too, with what is now Radisson Blu Waterfront Hotel in Cape Town, South Africa opening at the dawn of the new Millennium. In the following years, it would continue to grow its presence across the continent, steadily building and expanding a substantial portfolio of properties.

The brand’s goal, according to the group, is always to create more meaningful and memorable experiences in a stylish environment. In doing so, it recognizes that its guests are traveling with a purpose and that it is important to support them in even the smallest of ways. With the looks of things, that commitment seems very strong in Africa, as well as in the rest of the world, the group insisted.

So far, it has been able to ensure that its guests are inspired and connected with like-minded individuals by creating and facilitating networking opportunities and keeping them mentally and physically nourished during their stay.

The group noted that its commitment to guests is also reflected in the design of its properties, especially the Radisson Blu brand, amid creating a stylish environment that enables great experiences.

Again, Radisson Blu’s on-trend public space design features further keep its guests inspired, especially in the African market.

The above are top among the reasons the Radisson Blu brand has significantly grown its African presence in recent years. Currently, the Radisson Blu brand has nearly 40 hotels on the continent, either in operation or under development; from Casablanca in the north to Cape Town in the south, with almost 8000 rooms.

While Africa is critical to the next phase of growth for both Radisson Blu and the Radisson Hotel Group as a whole, the Radisson Blu brand hopes to continuously inspire through innovation and enterprise it sees on the continent, as the group looks forward to opening more hotels in the near future.

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