Guinness targets improved product value for Nigerian consumers with new offering

Guinness Nigeria has unveiled its latest packaging innovation, the new Guinness Foreign Extra Stout (FES) 440ml Can.

The company said that the product was designed to deliver greater value to consumers while deepening the brand’s leadership in the stout category. With the larger Can, consumers now get an extra dose of the bold richness, a full-bodied stout they love, amplifying the signature experience of pouring, enjoying, and sharing Guinness.

Speaking on the launch, Yinka Bakare, director of Marketing and Innovations, Guinness Nigeria, said the company’s innovation is guided by a deep and ongoing conversation with consumers, understanding what they value most and ensuring the brand delivers it with excellence.

Bakare said the new 440ml Can is a testament to this commitment, adding that it gives consumers more of the boldness, richness, and character they have come to expect from Guinness.

“As Nigeria’s favourite stout, we want to give our consumers more to enjoy and share this season. And this explains why we’re delighted to introduce a format that not only elevates the drinking experience but also reinforces why Guinness continues to be the stout of choice for millions across Nigeria and beyond.”

The introduction of the 440ml Can comes at a time when Nigerian consumers are increasingly value-driven and attentive to product offerings that give more without compromising quality.

As such, the new format is a direct response to evolving consumer expectations, underscoring Guinness’s commitment to staying ahead through meaningful innovation rooted in consumer insight.

With the 440ml Can, consumers can now enjoy enhanced volume and convenience, while still experiencing the unmistakable taste, depth, and craftsmanship that Guinness represents.

The new Guinness FES 440ml Can is available nationwide across all stores and bars.  With this launch, Guinness Nigeria continues its legacy of delivering outstanding quality, greater value, and a more rewarding experience for stout lovers who seek more to enjoy and more to share.

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