Why PalmPay rolls out ‘Purple December’ campaign

PalmPay, one of Nigeria’s fastest-growing fintech platforms, has rolled out the beginning of Purple December, its annual month-long digital activation created to appreciate,and reward its vibrant community of users during the festive season and end-of-year period.

Running from December 1 to December 26, Purple December, it explained in a statement, is a social media-led campaign that invites PalmPay users to participate in simple weekly online tasks for a chance to win exciting prizes, including smartphones, earbuds, airtime/data coupons, and branded gift items. Four winners will emerge each week as tasks go live across PalmPay’s social media channels.

Speaking on the campaign, Olorunfemi Hanson, Head, Marketing and Communications at PalmPay, said the campaign builds on the brand’s tradition of rewarding loyalty while amplifying the real stories of Nigerians who rely on the platform for everyday financial transactions.

“Purple December is our way of saying thank you to the millions of people who trust PalmPay to power their daily payments. This year, the campaign is entirely digital, designed to meet our users where they already are on social media, online communities, and the spaces where they share, celebrate, and connect,” he commented. “We want to close the year by spotlighting the voices, stories, and memorable moments that shaped 2025 for our users.”

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According to him, throughout the month, participants will engage with tasks that showcase PalmPay’s impact, from its CSR initiatives to the financial convenience it provides, to its international recognitions, and the personal experiences users have shared over the course of the year. The campaign culminates in a Christmas-themed challenge where users create and submit short videos using the hashtag #PalmPayPurpleDecember. The top-engaging videos will win major prizes, including an iPhone.

Hanson added that the initiative reinforces PalmPay’s commitment to a community-driven digital ecosystem:

“Every year, Nigerians tell us how we help them save more, spend smarter, or support their hustle. Purple December gives us a chance to celebrate those stories publicly. It is fun, it is inclusive, and it reflects the heart of who we are as a brand that not only cares and listens, but also engages and rewards customers for their loyalty.”

Purple December is now live across PalmPay’s digital platforms, including Facebook, Instagram, TikTok, X (Twitter), YouTube, and LinkedIn. PalmPay encourages all users to join the celebration, follow the weekly prompts, and participate for a chance to win.

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