ORS Olive Oil Nigeria Launches More Exciting Haircare Products with the “Shine Your Crown, Unapologetically” Campaign

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ORS Olive Oil, one of Africa’s most trusted names in textured haircare, has once again reaffirmed its leadership with an unforgettable celebration of beauty, culture, and self-expression with the Shine Your Crown campaign. The campaign kicked off with the launch of their new Commercial video on Social media platforms, followed by an event that marked the highly anticipated introduction of the brand’s new Hair Maintenance Range, carefully formulated to elevate everyday hair routines into a luxurious, results-driven ritual.

For decades, ORS Olive Oil has stood at the forefront of healthy-hair innovation, blending heritage, science, and nature to create products women across Africa rely on with confidence. With this latest launch, the brand sets a new benchmark in performance and care, delivering richer formulations, modern packaging, and thoughtfully designed solutions for women who want their hair to look beautiful, feel strong, and remain healthy over time.

Hosted in Lagos, the Shine Your Crown Ladies hangout party brought together beauty enthusiasts, digital creators, students, influencers, and long-time ORS users for an intimate evening rooted in community, creativity, and education with conversations around confidence, consistency, and hair wellness.

Guests engaged in carefully curated experiences including sip-and-paint sessions featuring hair-themed canvases, interactive games, instant photography moments, hands-on product discovery, and live haircare demonstrations that showcased the versatility and effectiveness of the new ORS Maintenance Range.

In attendance were key ORS representatives including Marketing Lead Mrs. Ifeoma Lanipekun, Head of Sales Mr. Eric Itodo, ORS Brand Ambassador CeeC, Influencers, Media personality and several ORS Campus Ambassadors who continue to amplify the brand’s message across Universities Nationwide.

The product launch spotlighted ORS Olive Oil’sHair Maintenance Range featuring the ORS Incredibly Rich Oil Moisturizing Hair Lotion with Castor Oil, ORS Wrap/Set Mousse, ORS Nourishing Sheen Spray, and the iconic ORS Hair Mayonnaise are positioned as a complete regimen that hydrates, strengthens, grows, restores shine, improves manageability, and supports long-term hair vitality from wash day to styling.

As part of its consumer-first approach, ORS Olive Oil also used the platform to educate attendees on identifying authentic products, emphasizing the importance of purchasing from authorized retailers and checking for official packaging details, hologram seals, batch numbers, and expiry dates. This initiative reinforces the brand’s dedication to quality assurance, safety, and consumer trust.

The event also marked the unveiling of the Shine Your Crown Challenge on Social Media, inviting consumers to share their personal hair transformations using ORS products. Participants are encouraged to use the official ORS audio, tag the brand, and post with the hashtag #ORSShineYourCrown for a chance to win exciting prizes and be featured across ORS digital platforms, further amplifying real stories and authentic results.

ORS Olive Oil remains a global leader in textured haircare, with formulations enriched by natural ingredients and backed by science to support healthier, stronger, and more beautiful hair. The launch of the Hair Maintenance Range represents another bold step in the brand’s ongoing mission to redefine hair wellness for the modern African woman and to remind every woman that her crown deserves nothing less than the best.

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