Electimuss London Partners Seinde Signature for 10th Anniversary

Vanessa Obioha

Electimuss London, one of the world’s most iconic niche perfume houses, is coming to Nigeria to celebrate its 10th anniversary and is partnering with the country’s leading curator of niche fragrances, Seinde Signature, to mark the milestone.

Speaking at the Seinde Signature office in Lekki, General Manager Oreoluwa Olusola revealed that Electimuss — whose fragrances draw inspiration from the city of Rome — is one of the brand’s flagship lines. According to her, the choice of Lagos for the anniversary stems from the company’s view of Nigeria as “one of their most viable markets.”

For the founder of Seinde Signature, Olaseinde Olusola, the decision carries even deeper significance.

“For me, choosing Nigeria as a place to celebrate their 10th anniversary out of all countries in the world says a lot. Now choosing Seinde Signature says even more. It just shows that the world’s eyes are on us and we have to make it successful.”

The collaboration is sponsored by OPay, the digital financial powerhouse. Its partnership, according to Associate Vice President, Payment Acquiring – Key Account Service, Oladepo Lawal-Solarin, is anchored in shared values.

“Seinde Signature has values that are similar to ours. They have quality and availability. We believe that partnering with them will also enhance our own visibility in the luxury market where they operate, because it’s a market we are looking into as well.”

“We consider ourselves a luxury brand because we provide high-quality services and products,” added Oreoluwa. “And we also consider OPay a luxurious brand because they are actually the best in the industry.”

The Electimuss London × Seinde Signature anniversary celebration will span three Nigerian cities and will have 32 collections on display. It opens in Lagos on December 1, 2025, with a first-class cocktail soirée at SORA, Trinity Towers, Oniru, Victoria Island. The celebration moves to Port Harcourt on December 2 at Seinde Signature’s store.

The grand finale will take place in Abuja on December 3 and 4, doubling as the launch of the new Seinde Signature Perfume Bar at Jabi Lake Mall. Spanning 145 square meters of refined opulence, the experiential outlet is considered one of the brand’s boldest projects yet and the first of its kind in Nigeria. Designed as a sensory haven, it redefines niche fragrance retailing, allowing customers to explore the world’s finest scents in an atmosphere of pure elegance.

The project also signals the remarkable growth of Seinde Signature, which has expanded to 12 branches nationwide in just four years and established itself as a leader in the luxury fragrance sector. As the founder noted, this evolution shows how the brand has helped shift the market, with more Nigerians embracing fragrance as a lifestyle experience rather than just a product.

With the new Perfume Bar, he hopes to elevate the experience further, enabling fragrance lovers to not only smell but also “taste” their most cherished scents.