SnappyPay launches in Nigeria, seeks to reduce delays in everyday digital payments

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SnappyPay has officially launched in Nigeria with a focus on reducing the delays and failed transactions many users encounter when paying for routine digital services. The platform can be accessed at SnappyPay.ng.

The unveiling took place in Lagos during the celebration of SnappyExchange’s fifth anniversary, where the company introduced the new platform to guests, partners and long-time users. SnappyExchange, known for gift-card and crypto trading, has operated in the space for five years and is available at SnappyExchange.com.

The CEO, Olaide Alim, said the goal of the new platform is to make everyday payments more reliable for users.

“We wanted something that works quickly and doesn’t keep people waiting,” Alim said. “People depend on these services every day, so reliability is important.”

Before going public, SnappyPay had been quietly opened to a small group of early testers on June 1, 2025. The test users were allowed to use the app for months to assess speed, stability and general performance. The team said feedback from this group led to several adjustments ahead of the November 23 unveiling.

SnappyPay provides services such as electricity tokens, airtime and data top-ups, cable TV payments, exam cards, gift cards, voucher deposits, airtime-to-cash conversion and social-media boost options. The platform also offers cashback on completed transactions.

Alim said more features will be rolled out as adoption grows.

Industry watchers say the entry of platforms focused on reliability could help ease frustrations associated with everyday digital payments, especially as more Nigerians rely on online channels for basic services.

SnappyPay is available through both mobile app  and web access.

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