Rotary District 9111 Calls for Digital Transformation to Enhance Visibility

Rotary International District 9111 concluded its Public Image Seminar last week with a clear resolution to revamp its communication strategy, emphasizing digital storytelling as a means to authentically showcase the breadth of its humanitarian impact held in Lagos.

The seminar held at Keystone Bank Hall Rotary Centre, GRA Ikeja, Lagos centered on the theme: “Strengthening Rotary’s Credibility and Visibility Through Strategic Communication.”

District leadership acknowledged a critical challenge, despite the effectiveness of its service projects, Rotary’s public visibility in the digital space remains limited.

District 9111 Governor, Rotarian Prince Henry Akinyele, set the tone for the seminar by underscoring that public image extends beyond popularity.

“Public image is not just about visibility; it is about authenticity and transparency,” he said, urging Rotarians to communicate their impact truthfully to bridge the gap between the organization’s extensive service and public perception.

Chairman of the District 9111 Public Image Committee and Past President Rotary Club of Ewutuntun, Otun Olalekan recounted the founding history of Rotary International and highlighted its signature initiative—the End Polio Now Campaign, which has eradicated polio globally and saved millions of children. A proud story for Rotary brand.

“Today’s seminar aims to strengthen Rotary’s external perception by equipping leaders with the tools to effectively communicate Rotary’s value, credibility, and impact,” Otun  stated.

The Publisher Marketing Edge Magazine, Mr John Ajayi represented by the Deputy Editor-in Chief, Mr Ralph Tathagatga  in his contribution posits that “in response to low digital engagement, the image makers should emphasized the adoption of high-impact content formats, especially short videos and reels, over lengthy reports.”