Amstel Malta Legendary Christmas light-up illuminates Aba for the Yuletide

Aba, the commercial hub of Abia State, was agog Thursday evening, as the management of Nigerian Breweries Plc illuminated Brass Junction with “Amstel Malta Legendary Christmas Light-Up”, thereby setting the tone for the commencement of the 2025 Yuletide.

The event, first of its kind in Aba, had Governor Alex Otti, represented by Matthew Ekwuribe, commissioner for Arts, Culture and Creative Economy, as the special guest.

With the incandescent Christmas lights on Christmas trees, Brass Junction is now attracting residents who appreciate art, thereby extending business hours within Brass and Nicholas streets.

Governor Alex Otti, who was represented by Matthew Ekwuribe, commissioner for Arts, Culture and Creative Economy, thanked the NBPlc for electing to beautify the city for the Yuletide, noting that it did not take his Government time to approve the proposal from the team from NB Plc.

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He said: “This is an example for other brands to emulate in the new Abia, where good things are happening.”

He urged Abians in diaspora who wish to come home for Christmas not to think twice, as the state is ready to host them, because the roads are better and there is also security.

He appealed to Abians and corporate bodies in the state to key into what the government is doing to grow the economy and better the lives of citizens.

Thibaut Boidin, managing director/CEO, Nigerian Breweries Plc, in a speech, said that the event was more than a tradition, a celebration of community, unity and the enduring spirit of hope that the Christmas season brings.

According to him, “At Nigerian Breweries Plc, we believe strongly in the power of togetherness. Aba has always been a city of tremendous energy, talent and resilience. We are proud to continue standing with the people of Abia state, supporting businesses, empowering communities and partnering in initiatives that uplift lives and create sustainable impact.”

He noted that the festive season gives the firm another opportunity to reaffirm its commitment to growth, innovation and service.

“As we illuminated the city today, let these lights serve as a beacon of peace. Let them remind us of the values that bind us together, kindness, generosity and compassion.

“Christmas is not just a season of celebration, it is a season of reflection and gratitude. It calls us to extend a hand to those in need, to strengthen the hands within our families and neighbourhoods and to embrace the promise of new beginnings.”

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To the government and good people of Abia state, he thanked them for their partnership and trust.

To customers and stakeholders, he appreciated them for their continued confidence in Nigerian Breweries Plc.

Sarah Agha, marketing director, NB plc, who expressed joy to be in Aba, said that Aba is important to the company, as it hosts their second brewery in Nigeria after Lagos.

She thanked consumers in Aba and the entire country for appreciating Amstel Malta.

The event, which had the trappings of a carnival, was attended by members of the Abia State House of Assembly, led by Emmanuel Emeruwa, its speaker, some commissioners, the Mayors of Aba North and Aba South Local Government Areas, many aides of the Abia state Governor, as well as notable partners of NBPlc in the state.

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