SIG to boosts local food production as packaging femand rises in Nigeria

Global packaging solutions provider SIG is ramping up its engagement in Nigeria as rising food and beverage production drives demand for safer, more efficient and sustainable packaging solutions across the value chain.

Nigeria’s expanding population and growing consumer goods market have increased pressure on food processors to improve shelf life, reduce waste and meet safety standards—areas where packaging technology plays a critical role. SIG says its strategy in the country is focused on supporting local manufacturers as they scale production and improve operational efficiency.

Iyore Amadasun, SIG’s Area Business Manager for East and West Africa, said Nigeria remains central to the company’s West African strategy due to its market size and role as a regional commercial hub. According to him, strengthening engagement within the local ecosystem allows the company to work more closely with food and beverage producers responding to rising domestic demand.

Senior company executives, including Niall Hoey, Vice President for the Middle East and Africa cluster, noted that deeper in-market presence enables faster responses to customer needs and closer collaboration with partners involved in food processing and packaging.

Bryn Thomas, Head of Sub-Saharan Africa at SIG, said West Africa’s growing contribution to Africa’s economic expansion—particularly in food processing—has made local capacity increasingly important. He added that proximity to manufacturers helps improve technical support and speeds up the adoption of innovative packaging solutions.

As part of this strategy, SIG recently established a new Lagos workspace designed to support regional operations. The facility is expected to function as a hub for technical services, sales engagement, customer support and after-sales solutions across West Africa.

Industry observers say improved access to technical expertise and packaging innovation could enhance turnaround times for manufacturers and support Nigeria’s drive to strengthen local food production and reduce post-harvest losses.

SIG’s expansion aligns with broader efforts by multinational firms to deepen in-country operations as Nigeria’s agribusiness and consumer goods sectors evolve. Company executives say sustainability, local capability development and long-term partnerships remain key pillars of its West African approach.

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