Why flexible payments will shape this year’s Black Friday performance

Black Friday in Nigeria has evolved into a multi-week retail season, creating intense competition and requiring structured strategies based on the 5 Ps of marketing: product, price, place, promotion, and people. Credit Direct Checkout is driving affordability through its BNPL solution, offering up to 1 million naira credit with 30 percent upfront and six-month repayment, […] The post Why flexible payments will shape this year’s Black Friday performance appeared first on Nairametrics.