Firm taps content creators to champion child nutrition

Category Manager, Beverages, Nestlé Nigeria, Gilbert Tweneboah-Koduah; Kannywood actor and comedian, Sulaiman ‘Bosho’ Yahaya; Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate; and Ahmed Musa, Nigerian professional footballer at the new partnerships signing ceremony, which took place at the Nestlé head office in Lagos. | Credit: Nestle Nigeria Plc

Kindly share this story:

MILO Nigeria has announced a major partnership with a group of local creators and community influencers.

The initiative is a move to deepen the brand’s commitment to child nutrition and physical well-being nationwide by leveraging local voices and community ties.

This was contained in a statement signed by Corporate Affairs Specialist, Nestlé Nigeria Plc, Lois Nweke, and sent to PUNCH Online on Thursday.

Speaking at the new partnerships signing ceremony, which took place at the Nestlé head office in Lagos, Category Manager, Beverages, Nestlé Nigeria, Gilbert Tweneboah-Koduah, emphasised the brand’s commitment to inclusivity.

“This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents.

“By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way”, Tweneboah-Koduah said.

The collaboration aims to promote the importance of a balanced diet and an active lifestyle, celebrating the role the brand plays in daily family life.

The influencers include a Nigerian professional footballer and youth role model, Ahmed Musa; Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate; Ali Jita, songwriter and musician; Sulaiman Yahaya (popularly known as Bosho), Kannywood actor and comedian Anita Asuoha (Real Warri Pikin), who has renewed her contract as a member of the MILO family.

Reflecting on the experience, Isah said, “Seeing how MILO is made gave me a new level of respect for the brand. I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness and the quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”

Musa spoke about his excitement, highlighting MILO’s significant impact in communities across Northern Nigeria.

“What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North,” he said.

For Sulaiman Yahaya (Bosho), the opportunity to partner with a brand that consistently supports youth development was a key motivator.

“MILO has been part of our lives for years. To now be part of This journey is something special,” he shared.

For over 62 years of its operation in Nigeria, Nestlé has delighted consumers around Nigeria by consistently delivering high-quality, nutritious food and beverages under its brand products.

Jide, a seasoned journalist with over 12-year experience, reports business-related stories

Kindly share this story:

All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.

Contact: [email protected]

UPDATE NEWS: Nigerians can now invest ₦2.5million on premium domains and profit about ₦17-₦25Million. All earnings paid in US Dollars. Rather than wonder, 👉 click here to find out how it work (Be sure to ask for evidence of clients that have benefitted from this)

Stay informed and ahead of the curve! Follow The Punch Newspaper on WhatsApp for real-time updates, breaking news, and exclusive content. Don't miss a headline – join now!

Stay in the know—fast. Get instant alerts, breaking headlines, and exclusive stories with the Punch News App. Download now and never miss a beat.