Addme Brings Stress-free Living to Life with Balloon Release in Lagos

Kayode Tokede

As the new year begins, Addme, an innovative brand, offering smart cooking mates

designed to make meals tastier effortlessly is encouraging Nigerians to let go of stress and embrace a lighter, more joyful way of living.

The brand brought this message to life through a community-focused activation tagged “A Stress-Free Start with Addme,” held at Ikotun Market, Lagos. The highlight of the event was a striking visual spectacle that saw thousands of balloons released into the sky, symbolising the collective release of stress and the beginning of a calmer, more positive year.

Speaking on the activation, General Manager, Addme Nutrition Limited,Sukhman Kaur stated that, the initiative reflects the brand’s purpose of supporting Nigerian families in their everyday routines. “As a brand, Addme is committed to making everyday cooking simpler and less stressful for Nigerian homes. A Stress-Free Start with Addme reflects our belief that when cooking becomes easier, families can enjoy more meaningful moments together. The balloon release symbolises letting go of pressure and starting the year with ease,” she said.

Also speaking on the activation, Marketing Manager, Addme Nutrition Limited, Vivian Pratt stated that the activation was designed to connect with consumers where they live and shop. “Ikotun Market was the perfect place to bring this message to life.

“Our goal was to meet consumers in their everyday environment and show, in a very human way, how Addme supports stress-free living. This activation allowed us to connect emotionally with families and reinforce Addme as their everyday meal companion,” she said.