How Amstel Malta set three cities aglow during Yuletide

The past Yuletide was an incredible period in some cities in Nigeria as Amstel Malta brought the magic and warmth of Christmas to life across three major cities — Enugu, Port Harcourt and Aba — with spectacular light installations that transformed streets into festive destinations for families, visitors, and returning loved ones.

During the festive period, thousands gathered across the three cities to witness the lighting ceremonies, marking the official start of Amstel Malta’s festive campaign themed “Be Your Best all Season Long.” This initiative, a part of Nigerian Breweries ‘Legendary Christmas’ campaign, was designed to celebrate homecoming, inspire joy, and strengthen community connection during the most anticipated time of the year.

Speaking on the significance of the three-city celebration, Sarah Agha, Marketing Director, Nigerian Breweries Plc, explained that this year’s activities were anchored on Amstel Malta’s Be Your Best All Season Long message, a reminder that encourages Nigerians to show up for one another, reconnect during homecoming, and embrace the warmth and joy that help us bring our best selves into the season.

“The reason we are here is rooted in the purpose of our company — to brew the joy of true togetherness. That is what we care about most. At Nigerian Breweries, we are a company committed to spreading joy, and this season holds a special place in the hearts of Nigerians. December is not just a date on the calendar; it is a time when distance no longer matters, when families come home to reconnect, share meals, settle differences, and celebrate as one.

“So, when we asked ourselves how we could make this season even more meaningful, the answer was clear: we would light up cities across the country. And we are a company that has the credibility to do this because our footprint spans across Nigeria.”

In each city, the lighting ceremonies attracted dignitaries, government representatives, cultural leaders, residents, and visitors, who applauded the brand’s commitment to enriching public spaces and creating meaningful festive moments.

Popular personalities, including Stan Nze and Natacha Akide (Tacha), also joined in celebrating the light-up moments, adding excitement and colour to the festivities. They were received by consumers who came out to share in the experience and be part of Amstel Malta’s historic street light-up.

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