Insurance Firm Takes Financial Education to Lagos Markets

Ebere Nwoji

Insurance giant, SanlamAllianz, has launched a financial education campaign at Lagos markets.

The company said the campaign was aimed at aiding the financial knowledge and management of traders, shop owners in popular markets in Lagos. Speaking on the campaign, the Managing Director and Chief Executive officer, Sanlam Allianz Nigeria, Tunde Mimiko, said the campaign was planned for two phases, including a physical market activation across organised market associations in both Lagos Mainland and Lagos Island as well as a radio programme debuting on two high listenership radio stations in January 2026.

“Ours is not your every-day insurance company, we pride ourselves as a protection organisation with a suite of solutions that empowers generations to be financially prosperous, secure and confident. And we all agree that no one can aspire to financial confidence without basic knowledge of how finances work vis-a-vis budgeting, investing, retirement planning, income protection and, of course, the place of insurance in all these. This is what we are bringing to these markets: an educative session on how to manage their finances and the necessary information they need to scale,” he stated.

Also speaking, Group Head, Strategy, Marketing and Corporate Communications at SanlamAllianz Nigeria, Chris Ekwonwa, said that the campaign was being piloted in Lagos with a view to taking the initiative round the country in the new year.

He said the underwriting company was aware that Lagos was not Nigeria, therefore, had planned to roll out the initiative across major markets in the country in the new year.

“We have done this before -we toured Nigeria as part of our rebrand, a bold roadshow never seen in these climes in our industry- we will do it again,” he concluded.