Afrinvest’s Digital Platform, Optimus, Rebrands as PlutusNeo

Kayode Tokede

Afrinvest, has announced the rebranding of its digital investment platform, Optimus by Afrinvest, to PlutusNeo by Afrinvest, marking the next phase of the firm’s digital strategy focused on expanding access to wealth creation.

The digital platform, first launched in 2022, was created to give individuals secure and easy access to Afrinvest-managed investment products through a modern digital interface. Since launch, it has become a trusted channel for Nigerians seeking professionally managed investment solutions, supported by Afrinvest’s over 30 years of experience across Nigeria’s capital markets.

Commenting on the evolution, Managing Director, PlutusNeo by Afrinvest, Ayodeji Ebo, said the rebrand positions the platform for long-term growth.

“Optimus represented an important phase in our digital investment journey,” he said. “PlutusNeo builds on that progress, evolving the platform into one designed to support long-term wealth creation for a broader audience. It also reflects our vision to develop a more connected digital ecosystem over time.”

According to Group Managing Director, Afrinvest,  Ike Chioke,  the platform reflects the firm’s long-standing commitment to inclusive wealth creation.

“For over 30 years, Afrinvest has operated through multiple market cycles, and that experience shapes how we approach investing,” he said. “We understand the importance of discipline and long-term thinking in wealth creation. PlutusNeo extends this approach to a wider audience, allowing more people to participate meaningfully in building wealth, regardless of income level or status.”