Sunbird Tourism boost MICE offerings with LICC

Sunbird Hotels and Resorts, Malawi’s leading and publicly listed hotel chain, has opened doors to its highly anticipated Livingstonia International Conference Centre (LICC). Located within the Sunbird Beach Resort, home to Sunbird Livingstonia and Sunbird Waterfront in Salima, the state-of-the-art facility represents an investment of K11 billion and marks a major milestone in Sunbird’s strategic repositioning of its lakeside resort portfolio.

The new development underscores Sunbird’s commitment to product innovation and service excellence, following significant recent product development and upgrades at Sunbird Waterfront and Sunbird Livingstonia. The LICC is poised to strengthen Salima’s standing as a premier destination for business and leisure along the scenic shores of Lake Malawi, and to bolster Malawi’s capability in Meetings, Incentives, Conferences and Exhibitions (MICE) tourism.

Speaking on the development, Samson Mwale, chief executive, Sunbird Hotels & Resorts, said, “Our vision is to consolidate our position as the preferred brand in hospitality. This drives our commitment to continuously exceed guest expectations and deliver unparalleled experiences across all our hotels and resorts, including the MICE segment. The LICC will elevate the delegate experience by combining modern design, cutting-edge technology, and premium hospitality.

“Strategically located within our Sunbird Beach Resort complex, the LICC will feature world class amenities, including a 1,000-seater main conference arena equipped with advanced audiovisual technology, and a total conference capacity of 1,500 delegates across six breakaway rooms with capacities ranging from 20 to 150 participants. The centre will also include dedicated dining facilities with a capacity to seat 300 people, designed to provide an enhanced dining experience for conference guests.” Mwale emphasized that the LICC is a reflection of Sunbird’s commitment to innovation and sustainability:

“The facility will not only attract regional and international events but will also stimulate tourism, investment, and job creation in the area. It’s a significant step forward in positioning both Sunbird and Malawi as a serious player in the regional hospitality and conferencing space.”

Sunbird Hotels and Resorts is Malawi’s leading hotel chain with 9 properties comprising of: four city hotels in all three regions of Malawi – Sunbird Capital, Sunbird Mount Soche, Sunbird Lilongwe, and Sunbird Mzuzu; three popular beach resorts along Lake Malawi – Sunbird Waterfront, Sunbird Livingstonia and Sunbird Nkopola; a beachside Inn on the northern lakeshore – Sunbird Chintheche; and an iconic mountain resort in the former capital city of Zomba – Sunbird Kuchawe. Sunbird Hotels & Resorts” the home of hospitality’’ is known for offering excellent and personalized services, great cuisine and comfortable accommodation.

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