Guinness targets value-seeking consumers with larger can

Guinness beer office. Photo: Arise

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Guinness Nigeria has unveiled its latest packaging innovation, the new Guinness Foreign Extra Stout 440ml Can, designed to deliver greater value to consumers while deepening the brand’s leadership in the stout category.

It stated in a statement that with the larger can, consumers now get an extra dose of the bold richness of the full-bodied stout they love, amplifying the signature experience of pouring, enjoying, and sharing Guinness.

The introduction of the 440ml Can comes at a time when Nigerian consumers are increasingly value-driven and attentive to product offerings that give more without compromising quality. According to the company, the new format is a direct response to evolving consumer expectations, underscoring Guinness’s commitment to staying ahead through meaningful innovation rooted in consumer insight.

With the 440ml Can, consumers can enjoy enhanced volume and convenience while still experiencing the unmistakable taste, depth, and craftsmanship that Guinness represents.

Speaking on the launch, the Director, Marketing and Innovations, Guinness Nigeria, Yinka Bakare, said, “At Guinness, innovation is guided by a deep and ongoing conversation with our consumers, understanding what they value most and ensuring we deliver it with excellence. The new 440ml can is a testament to this commitment.

“It gives our consumers more of the boldness, richness, and character they have come to expect from Guinness. As Nigeria’s favourite stout, we want to give our consumers more to enjoy and share this season. And this explains why we’re delighted to introduce a format that not only elevates the drinking experience but also reinforces why Guinness continues to be the stout of choice for millions across Nigeria and beyond.”

The new Guinness FES 440ml Can is now available nationwide across stores and bars. With the launch, Guinness Nigeria said it continues its legacy of delivering outstanding quality, greater value, and a more rewarding experience for stout lovers who seek more to enjoy and more to share.

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