AMVCA 2026: A Call to Action for African Storytellers

Mary Nnah

The 12th Africa Magic Viewers’ Choice Awards (AMVCA) is set to ignite the African film and television industry once again, with the official call for entries now open.

As of Sunday, January 11, 2026, filmmakers and content creators across the continent can submit their work for consideration in the most prestigious awards platform in Africa.

Africa Magic, in partnership with MultiChoice, a Canal+ company, is calling on the continent’s most talented storytellers to showcase their skills and compete for the top prizes.

The organisers in a press release made available to THISDAY yesterday, noted this year’s edition promises to be bigger and better, with 32 award categories, including 18 jury-decided categories and 11 audience-voted categories.

The AMVCA’s commitment to Pan-Africanism, cultural preservation, and equitable representation is evident in the expansion of the Indigenous Language categories to include Best Indigenous Language – North Africa and Best Indigenous Language – Central Africa.

The inclusion of these categories is a significant step towards promoting Africa’s diverse languages and cultures.

It sends a powerful message that every African story matters, and every voice deserves to be heard. The AMVCA’s focus on promoting African talent and creativity is unwavering, and this year’s edition is expected to be the most competitive yet.

The awards ceremony will take place in Lagos, Nigeria, in May 2026, and the deadline for submissions is February 15, 2026. Filmmakers and content creators can submit their work online via the official AMVCA portal, with full preview copies uploaded as screened or broadcast.

The AMVCA’s partnership with Don Julio as lead sponsor underscores the awards’ commitment to promoting African excellence, creativity, and craftsmanship.

As the continent’s most prestigious awards platform, the AMVCA continues to shine a spotlight on the growth, creativity, and global potential of Africa’s entertainment industry.

This year’s edition promises to be an unforgettable celebration of African film, television, and creative expression.