Facebook targets Nigerian youths with immersive wellness activation at AprokoNation Fiesta

Facebook placed Nigeria’s fast-growing youth culture at the centre of its engagement strategy over the weekend, unveiling an immersive, creativity-driven wellness activation at the 2025 AprokoNation Fiesta in Lagos.

The Meta-owned platform drew thousands of young adults into interactive experiences designed to mirror the way they express themselves, build community and explore new interests online.

Held alongside the annual wellness-themed festival, the Facebook activation blended creator-led engagements, short-form video moments and social interactions that spotlighted how young Nigerians increasingly use the platform as a space for connection, entertainment and lifestyle discovery.

Oluwasola Obagbemi, head of communications for Meta in Sub-Saharan Africa, said the activation reflects Facebook’s commitment to building meaningful experiences for young adults both online and offline.

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“Facebook is a leading place for conversations about cultural moments around the world and more young adults in Nigeria are discovering that it is a useful place to spend their time. Events like the AprokoNation Fiesta offer a powerful opportunity to create spaces where young adults can get together with friends and make new connections around health, wellness and fitness. We remain committed to adding products and features that empower people to express themselves, build meaningful connections and discover new opportunities,” Obagbemi affirmed.

The Facebook Wellness Booth became a focal point of the activation, hosted by Eni Adeoluwa and featuring experiential moments such as the Reels Booth and creator-led games.

“Hosting the Facebook wellness booth at AprokoNation Fiesta was truly exciting,” Adeoluwa noted, adding that the platform has helped him build meaningful connections with his audience.

The activation also drew appearances from creators including Emanuella Samuel, Gina Ehikodi, Dr. Chinonso Egemba (Aproko Doctor) and Elozonam, who interacted with fans in the Y2K-themed space.

AprokoNation Fiesta, now a staple in Nigeria’s growing wellness culture, once again brought young adults together through fitness activities, games and music, reinforcing a wider shift toward community-focused well-being events.

Royal Ibeh is a senior journalist with years of experience reporting on Nigeria’s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies.

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