EMPR appointed as Public Relations Agency for Africa Fashion Week London 2026

Elizabeth Miller PR (EMPR), a Nigeria–UK-based boutique public relations agency specialising in consumer lifestyle and fashion-led communications, has been officially onboarded as the Public Relations Agency for Africa Fashion Week London (AFWL) 2026.

Under this appointment, EMPR will lead event branding and visual communications, manage press office operations, and provide conditional press support for AFWL 2026 designers, reinforcing the event’s position as a globally relevant platform for African fashion, creativity, and cultural storytelling.

Africa Fashion Week London is one of the most influential platforms spotlighting African and diaspora designers on the global stage.

The 2026 edition represents a significant evolution of the brand, one that aligns seamlessly with EMPR’s core strength: shaping narratives that travel across borders, cultures, and media ecosystems.

This partnership marks a strategic step in AFWL’s continued commitment to strengthening its global media presence while offering designers structured access to credible press exposure, consistent storytelling, and international visibility.

For EMPR, the appointment underscores the agency’s growing footprint as a trusted international communications partner for fashion, lifestyle, and culture-driven brands.

Speaking on the appointment, Elizabeth Igwe, Founder of EMPR, said:

“Africa Fashion Week London is more than an event, it’s a global cultural statement. Being entrusted with its public relations for 2026 reflects our belief in fashion as a powerful narrative tool and our ability to translate creative vision into media credibility and sustained visibility,” the agency noted.

As a full-service boutique public relations agency, EMPR delivers traditional PR, digital PR, event PR, media relations, influencer engagement, and international press consultancy, helping brands shape perception, build trust, and achieve long-term relevance.

With a strong operational presence across the UK and Nigeria, EMPR works with brands spanning fashion, accessories, beauty, food & beverage, lifestyle, and select technology niches, supporting both emerging and established brands to secure features in top-tier African and global publications for strategic international positioning.

EMPR is widely recognised for its approach to reputation ownership, combining editorial credibility, media intelligence, and brand storytelling to ensure clients are not just visible, but meaningfully positioned in competitive markets.

The Africa Fashion Week London 2026 partnership further cements EMPR’s role as a key communications partner at the intersection of fashion, culture, and global media, reinforcing its mission to help brands control their narrative, command credibility, and scale visibility across borders.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers.

She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay.

She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos.

As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender.

She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies.

Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category.

She is the 2025 Eloy Award winner under the Print Media Journalist category.

She has undergone several journalism trainings by various prestigious organisations.

Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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