Whatadeal Trade Fair Targets SMEs Growth, Consumer Engagement

Omolabake Fasogbon

Online storefront division of Whatadeal Africa, Whatadeal eCommerce, has announced its inaugural trade fair aimed to drive entrepreneurship growth in the country.

The event, holding in Lagos on November 29 and 30, 2025, will convene hundreds of vendors across key sectors, including fashion, beauty, technology, food and lifestyle to offer shoppers exciting opportunity to explore a wide range of products and exclusive deals.

According to the organisers, the trade fair will provide a platform for entrepreneurs to showcase their products, interact directly with customers, and expand their brand visibility within a vibrant commercial environment.

Attendees can also expect an immersive marketplace experience featuring interactive games, live entertainment and exciting giveaways worth over N500,000.

Speaking, the Managing Director of Whatadeal Africa, Mr. Fela Bank-Olemoh, reiterated that the initiative was conceived to empower businesses to scale their operations and connect with customers, both online and offline.

“The fair is an extension of our vision to offer tangible opportunity for growth, visibility and community. This event transcends traditional trade interactions. It represents a convergence of enterprise, creativity and technology. Through it, we are enabling vendors to gain exposure, customers to derive value, and communities to connect around shared commercial experiences,” he informed.

Bank-Olemoh added that the initiative was  part of the organization’s eCommerce’s  commitments to supporting SMEs’ growth through digital innovation and inclusive market participation.

“By bridging online convenience with in-person engagement, the platform continues to redefine Nigeria’s retail and e-commerce landscape.

“Our eCommerce solution simplifies how businesses set up and manage their online stores. However, we also recognise that human connection strengthens brand loyalty. Through this fair, we are combining the efficiency of technology with the warmth of face-to-face interaction to create a holistic shopping experience,” he stated.

The fair is open to vendors, shoppers and families, while offering a mix of commerce, entertainment and community engagement.