Festive season: Carloha, FRSC urge motorists to ditch distracted driving

Carloha Nigeria, the assembler and franchise holder of Chery vehicles in Nigeria, and the Federal Road Safety Corps (FRSC) have urged motorists to stop distracted driving to promote safer roads and encourage responsible driving habits, especially during the high-traffic end-of-year period.

This was stated during the 2025 Ember-Months Safety Campaign, themed ‘Take Responsibility for Your Driving: Stop Distracted Driving,’ emphasising the importance of driver behaviour as the first line of defence against crashes.

The automobile company partnered with FRSC to drive awareness during the campaign to champion road safety advocacy across Nigeria, especially during the Ember Months when accident rates tend to rise, mostly due to human factors.

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As part of the collaboration, Carloha Nigeria provided reflective jackets to the FRSC RS2 headquarters in Lagos, for improved officer visibility, and distributed information-packed flyers for public sensitisation throughout the campaign period.

“Our partnership with the FRSC underscores Carloha and Chery’s commitment to promoting safer roads and encouraging responsible driving habits, especially during the high-traffic end-of-year period,” Felix Mahan, general manager, marketing, Carloha, said.

Mahan added that although many Chery vehicles feature advanced safety technologies, including driver-assist systems, anti-collision and emergency brake assist, lane departure and distraction warnings, and multiple airbags, the company considers it essential to reinforce a culture of alertness, discipline, and personal responsibility among motorists.

“We are delighted to have Carloha and Chery partner with us on this year’s Ember-Months campaign. The reflective jackets and flyers will significantly enhance the visibility of our officers during public enlightenment activities and support our efforts to reduce road traffic crashes,” Ann Oladayo, zonal commanding officer, RS2 headquarters, Lagos, said.

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Oladayo encouraged other corporate organisations to emulate Carloha and Chery in backing initiatives that promote safer road use across Nigeria.

The FRSC Ember Months Campaign, which runs annually from September to December, advocates responsible driving during the busy year-end travel season.

Prior to its introduction, the last quarter of the year often recorded heightened road crashes linked to driver recklessness. The campaign has since played a key role in increasing public awareness and reducing avoidable road accidents.

Through this partnership, Carloha and Chery reaffirm their commitment to supporting government-led safety initiatives and contributing to a safer transportation ecosystem across Nigeria.

Juliet Onyema is a transport journalist who reports on Nigeria’s transport and automobile industry. She covers emerging Electric Vehicles (EVs), ranging from adoption to usage, automobile firms and transport policies which affect them, and also recurring trends affecting commuters’ mobility interstate and intrastate.

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